Digital Marketing Course

800 Ratings | 1340 Learners

Digital marketing is the component of marketing that utilizes internet and online based digital technologies
such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

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1-2 Month / 40 Hours
Batch Starts On

2nd week of Every Month

3999 + 18% GST

Course Overview

This course is designed by practising managers and subject matter experts. It aims at covering the essential marketing and advertising concepts, revisit the fundamental statistical tools for analysis and prediction along with in-depth knowledge of online marketing and analytical tools.

Key Features

  • 24 hours of blended learning
  • Practice labs and projects with integrated Azure labs
  • Access to official Microsoft content aligned to the examination
  • Exam voucher for Global certification is included
  • Flexibility to choose classes
  • 24/7 support with dedicated mentoring sessions

Skills Covered

  • Search Engine Marketing
  • Search Engine Optimization
  • Facebook paid Ads
  • Google paid Ads
  • Google Analytics
  • Google My Business
  • Google Algorithms
  • Email Marketing

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The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.Social currency - digital marketing lets you create engaging campaigns using content marketing tactics.

Course Curriculum


The only eligibility criterion for taking up a digital marketing course is that you must at least be a graduate.There is no restriction placed on the discipline/ stream of study as far as digital marketing courses are concerned. So, it is not required that the applicants must be commerce or marketing graduates.


This is pre-requisites area.

Course Content

  • Digital Marketing Course

    • Search Engine Optimization

      • What is Search Engine
      • What is bot/spider
      • keywords Research
      • Google Sandbox
      • On page SEO
      • Off page SEO
      • SEO Tools
      • Backlinks and its importance
      • Google Algorithms
    • Search Engine Marketing

      • Importance of keywords
      • Create Google campaign
      • Google Ad groups
      • Google ads writing techniques
      • Google Display Ads
      • Google Search Ads
      • Google Shopping Ads
      • Bidding
    • Facebook Marketing

      • Importance of Facebook Marketing
      • Develop Fan page on Facebook
      • Facebook Campaign
    • Email Marketing

      • Introduction to Email Marketing
      • Importance of Email Markeing
      • How to get Email Subscribers
      • Optimizing Email Campaign
      • Email Campaign using MailChimps
    • Google Analytics

      • Analysis of your Business
      • Web Analytics
      • Real Time Reporting
      • Traffic Resourses
      • Demographics
      • Conversion

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Exam and Certifications

1.What is digital marketing?

Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.

2. What does a digital marketer do?

Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant.

3.Would my business benefit from digital marketing?

Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

4. What's the biggest mistake digital marketers make?

Blowing their own horn. Yes, of course, the primary goal of marketing is to create leads. However, in the age of digital media a brand-centric, salesy approach deflects interest in your company. Make your marketing customer-centric.

5.What is content marketing?

Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.

Digitla Marketing Career Path


9LedgePro Blended Learning model brings classroom learning experience online with its world-class LMS. It combines instructor-led training, self-paced learning and personalized mentoring to provide an immersive learning experience.

Self-Paced Online Video

A 360-degree learning approach that you can adapt to your learning style

Live Virtual Classroom

Engage and learn more with these live and highly-interactive classes alongside your peers

24/7 Teaching Assistance

A 360-degree learning approach that you can adapt to your learning style

Online Practice Labs

Projects provide you with sample work to show prospective employers

Applied Projects

Real-world projects relevant to what you're learning throughout the program

Learner Social Forums

A support team focused on helping you succeed alongside a peer community